YouTube competes with TikTok and Instagram Reels, so Shorts are given priority in the recommendations feed. Even new channels can have short videos that get tens of thousands of views in a matter of hours.
Users are increasingly watching videos on smartphones. Vertical videos are easy to scroll through, watch anywhere, and share. This makes the format as engaging as possible.
Shooting a short video is easier than editing a full-length video. Shorts give you the opportunity to start right now — with a minimum set of skills and equipment.
YouTube's algorithm tracks how quickly a viewer leaves. Grab attention right away: start with a bright emotion, question, intrigue, or visual effect.
Use hashtags like #trend to get into thematic streams. But don't overdo it — 3 - 5 hashtags are enough.
The title is displayed in search and on the main page - it should arouse interest or emotion. Examples:
"Here's why your phone lags…"
"One life hack that will change your morning"
Using popular sounds helps the algorithm understand which trend the video belongs to. This increases the chance of getting into recommendations.
YouTube rewards channels that consistently publish Shorts. Even 1 video per day already gives a stable increase.
Encourage action: ask a question, ask to subscribe, leave a call to action in the comments. This increases engagement and rankings.
Mini product reviews
Humor and reactions
Answers to popular questions
Behind the scenes of filming or the process
Motivational quotes
Before/after (results, transformations)
Shorts are a great way to attract a new audience. Subscribers often come through short videos. And only then do they start watching long videos, commenting, and engaging with the content.
If you're starting a channel from scratch, start with Shorts. It's the fastest way to make a name for yourself in 2025.
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