Short-duration videos are easier to watch to the end, which has a positive effect on the retention metric. Users of the system tend to watch several videos in a row, and short videos receive more attention.
Pros of short videos:
High retention
Quick viewing → more impressions in a short time
Increased chance of recommendations from YouTube
Tip: upload short, rich videos to quickly gain points and views.
YouTube tracks audience engagement in the first seconds. If the opening is boring — the viewer may close the tab, and this will hurt the promotion. A video that starts with a bright splash screen, intrigue, or question holds the attention of even a casual viewer.
What works well:
Dynamic editing
Bright thumbnail + title in the frame
A question or intrigue in the first 5 seconds
Educational videos, life hacks, reviews of popular products or trends — all of this is universally interesting, even for viewers who are not the author's target audience.
Topics that "go" well on ExviTube:
Gadget reviews
How to make money online
Tops, ratings, lists
Curious or viral moments
Even in the view exchange system, viewers choose what to pay attention to. A bright preview and a clear title can increase CTR within the platform, as well as improve further organic promotion on YouTube.
A good preview = 50% of success. Make it memorable and understandable.
YouTube loves "fresh" videos and recommends them more often if it sees a surge in activity. Promotion in the first hours after publication is especially effective through ExviTube — this can be a "push" to get into recommendations.
Why is this important:
YouTube algorithms track activity immediately after publication
The first views affect the ranking in search
If you want your videos to not only get views, but also get into recommendations and search, it is important to understand how YouTube rating works. In this article, we will analyze the key ranking factors and explain how the ExviTube system helps to influence them.
CTR (Click-Through Rate) is one of the most underrated, but key factors in YouTube video ranking. In this article, we will figure out what is CTR, why is it so important, and how to make previews and titles that actually work.
Every YouTube author sooner or later faces this question: "Why aren't my videos watched?" There can be many reasons, and to understand what's going on, you need to analyze several key factors. Let's look at them in order.