How much can you earn on YouTube?

Let's move on to a more tasty question: how much can you earn on YouTube? But there can be no unequivocal answer here, because several factors influence the amount of earnings of video bloggers at once. On average, you can count on CPM from $0.5 to $6 per (cost per 1000 views), but your earnings will always be directly proportional to your efforts.

The main factors that affect the income of a video blogger:

GEO

You can count on the highest income when working with an audience from the USA, Germany, Canada, Great Britain, Norway. Tier-1 CPM averages $5 — $15. For comparison in the CIS countries – about $2.

Channel Topic

Sponsors want their ads to appear on sites where they “are” potential buyers – the target audience. What niche are you going to earn – choose yourself. But keep in mind that there will be no ads for face cream on the car channel.

Target audience

Video hosting is excellent “knows” analyze your target audience, that is, it does not matter for which audience you are shooting a video, more important is – who ends up watching it the most. You can't earn much on a channel where a large percentage of viewers are under 18. Given their purchasing power, it would be inappropriate for sponsors to pay for advertising on such a platform. If the channel is viewed mainly by a male audience of working age, there will certainly be a place for offers from the auto niche, where advertisers pay relatively well.

Video duration

It's all very simple – the longer the video, the more advertising can be embedded in it. That is, a short video with one integrated ad will bring in 2-3 times less revenue than a long one with 2-3 promo inserts. ad budget, YouTube gets the rest. The more interesting, exclusive and informative your channel is, the more relevant and deeper the topics are covered in it, the more you can earn. That is, a video ad for an NFT project will cost 3 times more than a product review.